So many business consultants and unworthy chief business advisors often say; Do not worry about Incremental Changes. Instead they tell us to focus on; Long Term Trends and they believe this is the way to success. This is the stupidest thing I have ever heard. You see, I have no problem studying long-term trends, as I am a Futurist, but to dismiss incremental short-term gains in your business is friggin ridiculous. You must attack the market and never let of the gas, you must have incremental gains to get to and stay on the wave of the long-term trends. Every single stroke gets you up to speed to catch that ninth wave of the ninth set and he who rests on his laurels will either miss the wave or be unable to maintain the speed to ride it and be crushed into oblivion. You ask any surfer on the North Shore on the Big Island of Hawaii. That is the way it is in business too. I will hear none of this complete and utter hokum when it comes to weakness and excuses of any team member, marketer or consultant who cannot pull their weight or decries the importance of each battle for the whole of the war. Wars are often made up of many battles and if you lose to many you are sunk or caught in the collapse of the surf. And you know what if and when you are caught in that position, if your business lives to tell about it, you will remember this article. Do not accept excuses, do not accept failure in your life or business and surely do not accept excuses from marketing consultants or advertising salesmen who want to take your money. Consider this in 2006, do not let BS rule your business. If you want it, you have to go get it each and every day, if you coast you cannot catch the big wave and do not expect me to tow you in or out of that wave on my jet ski, if you refuse to paddle and pull your own weight once you get there. |
