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Welcome to Mom-preneur Colorado! Says the sign out front. Moms from everywhere gather in the great state of Colorado for you guessed it a seminar for moms who run their own businesses. From selling candles to selling Avon, coaching high end professionals in their careers to leveling the playing field for marketers everywhere these moms rock.

A press release starting with the preceding paragraph speaks volumes to Mom-preneurs everywhere, drawing them in, getting their attention, and building anticipation for a coming event. The missing details wont be obvious until moms exit security at Denver International Airport. Just any random driver sitting on the front of his limo wont know where Mom-preneur Colorado is being held if you dont have the details in your packet.

Any press release should include motivating factors to bring in the clients for a quick look-see and registration for whatever your business is releasing. But leaving out essential information might be deadly to the purpose of your press release.

Essential information includes:

1. Who
2. What
3. Where
4. When
5. Why

The five Ws every reporter learns right out of the starting gate to include in the top paragraphs of his news report dramatically affect attendance to your event. Without them, readers cant make an educated decision of whether or not to attend the event. With them, you might actually entice readers to attend.

While most of the moms I know would love to attend a seminar at The Broadmore in Colorado Springs, cost may be a factor. So, if the seminar indicates a place like The Broadmore including the price would be highly beneficial particularly if your price is highly discounted for the event.

Press releases must include all pertinent information about the event you publicize. Without that information, your press release is just another article about your business.

Jan Verhoeff

Somewhere between college and life, Jan began to focus on other people. Her intense need to feel accomplishment in her life drove her to finding a deeper contentment than just existing in the hoot 'n holler of southeastern Colorado. While the beauty of the prairie never escaped her eye for color and beauty, the intensity of her desire kept her moving ever onward.

Summers in Michigan and Tennessee brought her closer to something, but it wasn't until much later, as an adult, mother of four that she began to understand that her need for accomplishment included sharing what she had learned along the way. It also meant that her talent for painting the dream and writing her thoughts had a lot to do with her accomplishments.

She began to focus on actually writing down her thoughts and ideas in journals, revealing her prayer thoughts and life events. Bits of paper became treasures of memory, and a notebook became an outlet of hope and a step of faith. Jan put her thoughts on paper, and began to publish them, where she found opportunity, including various magazines, trade journals, and local publications. Her interests in business and new enterprise became a resounding outlet for her talent, and wisdom for those who sought it. Jan's interest in business development became her trademark, resulting in her first book publication in !992, "Building a Business: From Scratch". This 22 page booklet was published by a local printer in a vertical brochure format, selling more than a thousand copies nation wide. It has resurfaced in college classes as the basis for college term papers, graduate thesis, and research documents for small business courses over the past 13 years.

Seeking more diverse outlets for her talents, Jan most recently has written several short stories published in various books, including: "Stories for the Trail" with the Lamar Writer's Group, "Prickly Points of Life" a combination poetry/short story collection of Jan's work, and "Coffee Clatter" a bound collection of written works originally published in a newsletter published by her daughter, Brenna, as a Sophomore Year Project when she was homeschooling at Buchanan Academy.

More recently her work is available in a newsletter she publishes weekly via email, and various blogs listed on the right side of this page.

You may contact Jan at: janverhoeff@yahoo.com