Seminar marketing is one of the most productive and cost-effective ways to build your financial practice! You can: Obtain an implied endorsement of you and your practice through sponsorship
Increase your visibility in the community and develop long-term relationships with small businesses organizations
Present seminars to large groups of qualified prospects with similar needs
Utilize a systematic marketing process
Reduce your marketing expenses while increasing your ability to meet qualified, motivated prospects: $4,000 to $8,000 for local media advertising $2,000 to $3,000 for a direct marketing campaign $150-$300 to fill the room at a seminar sponsored by a local organization Your Window of Opportunity Sponsored seminars are expected to grow 10 to 15% annually for the next decade. The following factors have created greater demand for seminars sponsored by community organizations and financial institutions: Entrepreneurs starting their first business
Better managemnt skills needed in an existing business
Employee lawsuits threatening business stability scandal
Individual business owners seeking financial education
Employers evaluating new systems and procedures A Better Way Build Your Accounting, Consulting or Tax Practice Sponsored seminar marketing provides you with a repeatable, systematic marketing process. You can leverage your time and money more effectively to accomplish your most difficult practice building steps listed below: 1. Prospecting Sponsored seminar marketing puts you in front of more people Sponsored seminars give you credibility through an implied endorsement You can reduce your marketing expenses by 75%-90% 2. Education Your seminars give you a forum to educate attendees Build trust and rapport in a noncommercial, interactive environment Showcase your expertise and establish your integrity 3. Data Gathering Performed by the attendee as part of the seminar process Learn techniques that lead to greater than 50% client conversion 4. Decision Making Streamline the decision-making process Educated prospects understand your recommendations 5. Implementation Learn how to make a smooth transition from educator to advisor 6. Client Retention Client appreciation seminars make annual reviews easy and profitable Open new doors to small businesses during the process The result - you convert a high percentage of the qualified prospects you meet into lifelong clients. You Need A Seminar Marketing Tool Kit Your Seminar Marketing Tool Kit should include the following: Sponsor solicitation materials Scripts, checklists, and marketing approaches to open doors to local organizations for sponsorship. Topics for seminar promotion, closing techniques, and specific actions steps to help you implement your marketing strategy right away. |
